Antonio Aricò is an Italian artist, designer and creative director. After earning a double degree at Milan Polytechnic he obteined his master’s degree with a work based on the themes of Design & Tradition, combining the fields of art, craft and design. These theories merged with the poetic of contemporary culture, make up Aricò’s inter-disciplinary practice today. He is known as forerunner of a unique approach that parallels crafts and self-production with industrial design. With each new project he approaches design themes, preferring to focus on the romantic, fantastic and archetypical rather than just the functional. In this universe the coldness of industrialism is replaced by the poetry, fantasy and romance of our past, vividly brought to life in contemporary days.