Sjoerd Vroonland is a master of revised crafts and a remarkable furniture designer. Best known for his “extension chair” that became an instant icon of the Dutch Design label MOOOI. As a designer he is always thinking on two fronts: sincere construction and sensorial experience. Using form language to show simply how a piece is made. While at the same time engaging all the senses by applying generous loving attention to detail in shape, material and touch.