Collection

Fur Rug Collection

Research for the collection began with the idea of creating digital images of furry subjects that could create the illusion of walking on soft and fluffy surface, but are in fact perfectly smooth. "I wanted to work on a subject that could make the best out of this amazing possibility to create a collection that couldn't be possible otherwise,” explains Valerio

Valerio Sommella

Valerio Sommella is an Industrial designer, born in Tuscany in 1980. He graduated cum laude at the Politecnico of Milan in 2004, and began his design career with Stefano Giovannoni. After working for Marcel Wanders’ team in Amsterdam, he moved back to Italy and in 2009 founded Valerio Sommella Design Studio in Milan. He has collaborated with a wide range of companies, focusing on everyday objects, furniture, lighting and accessories, with the same attention for small scale productions as well as mass market. Valerio thinks of every project as an opportunity to challenge his idea of design, a constant dialogue between context, users, materials, technologies and beauty. The resulting objects are not chapters of the same book, but short stories, each one with its own plot, carachters and finale.

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